“Sir, I’m trying… but my #sales#agents need some more time.”
That’s a familiar sentence in the #insurance industry. The #Branch#Manager glanced at the #goal sheet.
“Targets are #targets. You know the #timeline.”, he replied
Sounds scary as there is always a #sword hanging on the top and the #clock is ticking by...
Goal sheets were created to bring #structure and #predictability.
Clear timelines. Clear #expectations. Clear #outcomes.
On paper, it looks fair. But when targets stay rigid while ground realities shift— new agents onboarding late, licensing delays, market fatigue—
performance slowly turns into a #compliance exercise.
#Conscious#leadership in sales-heavy environments doesn’t reject targets.
It asks something harder: How do we hold #people#accountable without letting a document replace managerial #judgment?
Because numbers matter. But so does how we #lead people to those numbers!